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Simovska AI is a fashion brand founded by Bora and Boris Simovski, combining three generations of textile heritage with artificial intelligence. The brand uses AI to analyze trends, support the design process, improve production accuracy, and reduce waste, while human vision remains central to every final decision. Their work is built on private archives of original family designs, patterns, and textile knowledge, blended with modern technology. Today, Simovska AI reaches customers in 90 countries and creates clothing for ambitious, elegant, and modern women. Looking ahead, the brand plans to develop body-scanning and personalized AI tools, while also investing in training young designers and pattern makers for the future of fashion.