The Evolution of Our Brand: A New Chapter Begins
For years, Luna Fashion has been more than just a brand—it has been a story, a journey, a labor of love. What started as a small boutique, intimate and personal, has grown into something far greater than we ever imagined.
When we chose the name Luna Fashion, it was perfect for who we were at the time—a boutique with a vision, a dream just beginning to take shape. But dreams evolve, and so do we. Today, we are no longer just a boutique. We have stepped onto the international stage, pioneering the fusion of AI and fashion, pushing boundaries, and reshaping the future of design. It became clear that our name, while deeply cherished, no longer reflected the scale of what we have built or where we are headed.
This brand has never been just a business—it has always been personal. Fashion is in my blood, in my heritage, and in the hands of those who came before me. We are a three-generation fashion house, built on tradition yet driven by innovation. Every stitch, every design, every collection carries the history of my family’s craftsmanship, combined with my own vision of the future. This is why I have made the deeply personal decision to carry forward my family name as the identity of this brand—Simovska.
This change is not just about a new name; it is about fully embracing our identity. It is about honoring the past while fearlessly stepping into the future. Simovska is not just a fashion brand—it is a story of resilience, reinvention, and the belief that fashion should never be stagnant. We are redefining what it means to create, blending artistry with AI, and leading the way into a new era where tradition and technology coexist in perfect harmony.
Over the next few weeks, until March 31st, you will witness this transformation unfold. The name may change, but our spirit remains the same. Our dedication to craftsmanship, our relentless pursuit of innovation, and our commitment to delivering something truly unique will only grow stronger.
This rebranding is not an ending—it is a becoming. A reflection of who we are, who we have been, and who we are destined to be.
I invite you to be part of this journey, to witness the next evolution of our brand, and to celebrate this new chapter together. This is just the beginning.
With gratitude and excitement,
Luna Simovska
